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Per person, not per event. The collapse is between creating an account and creating a first student, which is where a studio tool becomes worth opening twice.
| Stage | People | From previous | From top |
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Adding the Phase 0 events cannot plausibly reach the free limit. The Ad Grant is the ceiling on traffic, and it is not high enough.
The grant caps traffic: at a $2.00 max CPC under manual Ad Grants bidding, $10,000 buys at most 5,000 clicks a month. A higher cost per click means fewer clicks and fewer events, so a more expensive keyword set makes this headroom larger, not smaller.
Two events on the marketing site, three in the app. Autocapture stays off, which keeps volume flat and makes the data easier to analyse.
Watch session replay instead: 5,000 recordings a month free is the limit that could actually bind. Sample at 100% now while volume is tiny, then drop to 10% once traffic grows.
The $0.60 is Musopen's blended cost per click on low-competition classical music terms. It is not a valid predictor for Adagio's commercial-intent keywords, which will cost more. The "Studio" campaign exists but is paused and has never recorded a click, so there is no Adagio benchmark yet. Phase 3 exists to produce one.
Adagio is not listed in any software directory. Free listings are the highest return action available and are currently unexploited.